In November of 2021, GE announced that it would spin-off its businesses – in aviation, energy, and healthcare – to become three separate public companies, effectively ending the era of the monolithic GE corporate brand.
The new GE Aerospace brand is built in the spirit of bold exploration and is underpinned by the brand feel — the art of engineering, distinguishing the brand experience through bold, inspired compositions and celebrating the dynamic human ingenuity and expertise that drive innovation. The brand identity signals an evolution of an enduring industry leader and strongly communicates GE Aerospace’s refocused vision of inventing the future of flight for generations to come.