BlackRock is the world’s largest fiduciary asset manager, with just over $9 trillion in assets under management. BlackRock operates globally with 70 offices in 30 countries and clients in 100 countries.
With a new brand purpose, “We help more and more people experience financial well-being”, BlackRock aimed to normalize investing for a skeptical public and to make wealth an inextricable part of well-being.
We created a new visual identity system that speaks to a variety of audiences with one voice, and brings a more human personality to the brand with a vibrant color palette, witty illustrations, and a highly curated image library.